The Northern Cape hip-hop scene has a compelling new voice to watch. Up-and-coming South African rapper Nova has officially marked his territory in the local music landscape with the release of his debut music video, “Who Better,” now streaming on YouTube.
From Colesberg Roots to the Kimberley Grind
Originally hailing from the small town of Colesberg, Nova currently operates out of Kimberley, bringing a fresh, determined energy to the region’s rap culture. His journey with the pen began at the young age of just 11 years old. Driven by an unshakeable passion for wordplay and storytelling, Nova has spent years sharpening his skill set, stating that he “never had thoughts of dropping the pen.”
That years-long dedication is fully on display in his new single. “Who Better” features a rhythmic, continuous flow layered over a melodic trap backdrop, capturing a young artist completely locked into his hustle. The track’s lyricism focuses on themes of tunnel vision, intense focus, and staying dedicated to the grind.
Chosen Mixtape on the Horizon
The cinematic treatment for “Who Better” serves as a bold introduction for Nova, who uses the track to lay down a marker for his peers and listeners alike with the driving philosophy: “If you know better, then do better” .
The single is just the beginning of what promises to be a breakout year for the lyricist. “Who Better” acts as the official visual prelude to his highly anticipated upcoming body of work, the Chosen Mixtape, which is scheduled to drop this June.
With a relentless work ethic and deep roots in the Northern Cape, Nova is quickly proving that he has no intention of slowing down.
Watch the official music video for “Who Better” by Nova on YouTube:
Nova – Who Better (Official Video)
